Quote Originally Posted by LeningradCowboy View Post
Quoting the article linked in the first post of the thread:

"The agreement comes through UEFA's centralised National Association media rights sales process, under which UEFA takes sole responsibility for the marketing and sales of broadcast rights for member associations."
But it's still a case of highest bidder wins. Quite clearly Channel 4's bid for England games was higher than anyone else's. I understand both the FAW and SFA are happy with the income they'll be getting from it. Wouldn't have made any difference whether UEFA controlled it or not. Had it not been centralised, I'm sure the football associations on their own would have accepted Viaplay's offer.

Blaming UEFA is a bit pointless.