Quote Originally Posted by Eric the Half a Bee View Post
What may be interesting is that Viaplay will be able to sell on the rights to our games.
Yes and no. You are right that it's interesting, and wholesale arrangements to sell rights is really where the money is made in buying sports rights. Companies that expect to buy a set of rights and exploit that exclusively though direct subscriptions from customers don't stick around for long. If you buy a rights package then you need to get that content to as many people as possible as fast as possible and that is rarely via your own platform- in most cases you need to cut deals with competitors to share, or to bundle your programming into their subscription services.


But the rights holders don't have carte blanche and the league's and clubs/national football associations have influence. Sky can't just buy the rights to EPL games and license playboy to broadcast it and you can see why not.