This has probably been suggested before but New Balance don’t make kits for many teams.
They seem to want to keep the brand quite prestigious.

I think they currently make kits for
Liverpool
Porto
Lille
Athletic Bilbao
Roma

Now those five teams are all main stays in top divisions and are almost always in European competitions, often competing to win them.
Overall it’s very good advertising for their brand.

And now they’re providing kit for a team that almost ended up in a relegation battle to drop down to the third tier?


Is there a chance that NB had some
assurances that Bale was looking to sign for us, and even though not confirmed were willing to gamble that we would complete the deal?



Probably complete nonsense but it’s still strange to me that they’re making our kits.