Brand Tax And IIts Margin

[xsnaggle]

By the way, brands are considered to be a failure if they end up being used generically by the public for products and services available from rivals in the market - as any good reputation gained originally by the brand owner becomes diluted.
Examples being:
Escalator, Jet Ski, Bubble Wrap and Aspirin

P. S. Heroin was also a brand name.

I thought the most famous was Hoover

[nomad blue]

I thought the most famous was Hoover

I would've thought it was Coke/Coca-cola, which is hardly a failure.

[OurManFlint II]

I thought the most famous was Hoover

Where does Xerox fit in all this?

[Taunton Blue Genie]

Where does Xerox fit in all this?

Same place