Brand Tax And IIts Margin

[Citizen's Nephew]

I remember another ad I saw years ago which I thought was very clever. It was a photo of a Kellogg's Tomato Ketchup bottle turned on its side in mid air. It was used on hoardings. The photo was shot with a large dollop of ketchup just emerging from the mouth of the bottle. The caption read ..."actual speed!"

I'm a sucker for a good ad. Done well, it's art. There are quite a few good Ketchup ones. This one, I think, is awesome.

Attachment 4977

Edit: I think Heinz did a whole campaign on the speed of ketchup. Yes, I'm an anorak.