As if we don’t get enough of them

[Cleve van Leef]

https://www.bbc.co.uk/news/uk-61997064

They’ll be longer than the programs soon.

[bobh]

I rarely watch anything live, so I fast forward through almost all ad breaks.

[Rjk]

I haven't seen an ad on terrestrial TV for years

[Citizen's Nephew]

I haven't seen an ad on terrestrial TV for years

There are going to be plenty these days who ask "what's terrestrial TV?"

[BLUETIT]

I rarely watch anything live, so I fast forward through almost all ad breaks.

I haven't seen an ad on terrestrial TV for years

Exactly this, last advertisement I watched, I think was Kevin at Christmas

[tforturton]

The ironic thing is that one of the reasons they give, for wanting more and longer adverts, is to combat the threat posed by streaming services. But surely this is counter-productive? One of the big advantages of watching Netflix or Amazon (other services are available) is that you don't have to put up with all the bloody adverts.
Almost as ironic is Netflix saying they might have to introduce adverts, to offset their costs. Again, that's one of the reasons people use it, so to remove that advantage would be plain daft. Why not stop making all those stupid formula films, that nobody watches, and concentrate on the good stuff, then?