+ Visit Cardiff FC for Latest News, Transfer Gossip, Fixtures and Match Results |
The club has always been pretty poor at advertising itself. When’s the last time you saw a CCFC billboard, poster, TV/internet ad, etc in and around the city centre?
I can’t think of anything in the last couple years advertising upcoming fixtures, ticket prices, kit releases, etc.
I’m sure a few posters in central station with the dates for the next 5 home fixtures and the prices would pay for itself with increased sales.
I think there’s a bit of a preconception at the moment that football in the UK is an expensive day out but our prices are actually very reasonable, especially for families. Central station has a huge range of people going through it on a daily basis from all over Cardiff and beyond. I’d wager there’s a few in that crowd looking for something to fill their weekend with.
Why are loyal away fans charged a pound to purchase an away ticket ?
I would say the club gets a lot right, more than most clubs, and the general ticket prices are decent really, and things in the family stand are great, as are the bands in the Canton etc. But still, the following are a few ideas off the top of my head;
Get fans in earlier. Have deals on beer, make the concourses more pleasant. Some drop down seats, some more decoration etc. Just do it up a bit.
Overhaul the prices and service at the food and drink stands. I hate feeling ripped off by my football club. Get better prices, have a cash bar too for people that want to pay that way. Just be less corporate.
The £2 per ticket fee leaves a sour note.
Allow standing in the Ninian lower near away fans
Link up with TfW to better advertise the services from Grangetown and Ninian Park. Maybe even get extra services or price deals
Try and get some fans to volunteer tidying up with litter etc around the ground after games
Improve the pre match music a bit.
Offer a better post match experience to watch results or the next game etc - tied into making concourses better.
Become more of a 24/7 venue for City fans. Show away games in concourses, have the odd gig under the stands etc, maybe offer space for fans with start up businesses etc
Change the shirts every two seasons, not every season, so one summer a new home kit, the next summer a new away kit etc..
Let fans display flags in the ground more.
Introduce more student prices to attract them
Invite more local schools
Reduce the price for mascots.
More parking for disabled fans. This is a big issue for some.
Lots of this stuff costs money but I think in many cases it would result in greater income, better relationships between fans and club etc.
I get the club is a business but I always resent feeling exploited by them, which I sometimes do.
Corky, why doesn't the club hire marketing experts who understand yield management (no disrespect meant to any current incumbents)? There's at least one with football experience lurking on here...
A few general gripes:
1. Transportation to/from the stadium is truly horrendous. I cycled when I was back in the summer and security had cordoned off the cycle rack and moaned when I wanted to use it. The bus situation is a joke. No buses run near the stadium until around an hour after the game. The bus depot is 100 meters away FFS...
2. The general matchday "experience" is drab and boring. There is very little on offer underneath the stands and the prices are silly. (The music played always makes me laugh too - does the club not know anything about the demographics of the early arrivers at games? These are not teens into Taylor Swift, they're old farts.) I'm sure there are a lot of people on here who have been to a US sporting event at a newer stadium and been shocked by higher quality "experience".
3. I'm guessing the walk-up attendance on a match day is low. The reason for this is the club (and indeed most football clubs) have this all wrong - these are discretionary purchasers, not those who have no alternative for their $, like late flight bookers. The club should be discounting last minute customers, not penalizing them. Every empty seat is a wasted revenue opportunity with most costs of attendance being fixed.
Some good ideas in here.
I have to say more / advertised supporters buses from the valleys would be good.
It’s a pain going if you want a few beers.
I generally drive because the transport links are so bad, but I can see why people who aren’t as fussed about being there won’t bother
Free buses every 15 mins from The Train Station a hour or 2 before and after the game would help.
After the Swansea game I got a taxi by Jeff Whites because I couldn’t be arsed to walk down Tudor Street if the rain started lashing again.
Engagement and offers with the local communities should be welcome as well and balls to the whiners!
Maybe 100 or so free season tickets handed out to community leaders for them to give away each home game.
No, it was a Sunday afternoon. Found it. Sunday 11 March, 2012. They won 1-0. 2pm kick off. I tried to get a train around 6pm from Pyle back to Cardiff and it was rammed with Man City fans going home. Given the nature of the game, why on earth did Arriva not put on extra carriages? Not just for me, but I reckon that train left Swansea like that and anyone from Neath and Port Talbot wanting a train were fecked. Crap service.