In May 2023 at a meeting with Mehmet Dalman and Fans Reps the issue of revenue generation was raised and Club Financial Director Phillip Jenkins stated that Stadium Sponsorship was not as lucrative as many might think.
It was reported on here
https://www.ccmb.co.uk/showthread.ph...ight=lucrative
See post by The Hooded Claw 2/5/23 at 11.05