Now I am not saying this is WHY you think it but it highlights one of the few successes of Tory comms in recent times. The Tories have systematically been pumping news outlets with 'theres no enthusiasm for Starmer' for months now. They will up the ante now using the locals as evidence because most people won't recognise how stupid that is. They said the same with Blair.
https://twitter.com/AndrejNkv/status...16847355077034
It's a weird one because it is essentially an admission that the public would rather vote for anybody else but them, but in some mind****ery way, it does seem to cut through.