When driving past over the weekend, I noticed that there seem to be more large adverts on the outside of the stadium building. Okay, they may have been there a while, and I've simply not seen them, but I guess they all bring in money.
On the naming side of things, I'm not that keen on the place being named after some local car dealer, building society, or whatever. I wasn't that keen on Cardiff City Stadium to start with, but I'm getting used to it now, and at least it says what it is.