Does anyone else find these really irritating?

Claims that sound as though they're impressive but really they aren't.
Like head and shoulders , leaves your hair "up to 100% flake free".

So what they're claiming there is it leaves your hair somewhere between 0% flake free and 100% flake free - much like every other shampoo on the market, or indeed most other liquids.

Perhaps I'm over thinking these, but does anyone else notice these bullshit claims? Are there any other good ones?