Even if i had a joke with a woman in work and they didn't complain, but someone else did i would be disciplined.
I guess in her job there would be quite a lot of pressure on a female reporter not to complain about this sort of thing even if she was offended.
I don't think Moyes is sexist, but he's an idiot. I doubt any of the rest of us would make such a comment in such a public forum.