A lot of people seem to be cottoning on to the rip off that Sky has become. Also, lots of people are rightly pissed off that they are paying more for fewer services than friends/family/neighbours. Sky is outdated anyway, as is BT TV. Streaming services are the way forward, I'd be interested in the age demographics of Sky subscribers. Even my old man has chucked it in - I told him to write down the channels he was watching as he watched them. When I saw the list, the vast majority were on free-to-air channels. Sky boast about 340 channels, but most are free to air.