The director of football or sporting director as it now seems to be all encompassing with a number of roles, the biggest being setting out a lasting and permanent vision for the club's playing identity.
I have watched some superb interviews with Stuart Webber of Norwich lately and he seems to be excelling both at Norwich and Huddersfield in this area in recent years.
A clear vision that is sustainable, that involves building a culture that is aligned throughout the club and at Norwich in particular has involved promoting youth players like Max Aaron's.
https://youtu.be/jw5WL5AMDq0
https://youtu.be/6K9UBRvGR0k
https://youtu.be/5CZNpYubs38
https://youtu.be/eCleZxHgcEw
Both Dave Jones and Warnock are big no no's for me