The only thing about that is that they're also basic survival instincts in human beings.
+ Visit Cardiff FC for Latest News, Transfer Gossip, Fixtures and Match Results |
Four top biases
Four common ways our brains trick us into making false assumptions
1. Stereotyping: oversimplified and misleading beliefs about the habits or characteristics of a certain group of people. ‘Only males play video games’ is a commonly encountered stereotype, but in fact nearly half of video gamers are women.
2. Confirmation bias: favouring information that confirms preconceived beliefs. If someone believes that left-handed people are more creative, for example, every creative left-hander they encounter is proof, whereas they are likely to regard creative right-handers as exceptions that can be ignored.
3. Halo effect: using a single physical or personality trait to form an overall judgment of that individual. So an attractive or well-dressed person is more likely to be perceived as honest, hardworking and trustworthy than someone less attractive or untidily dressed.
4. Like me effect: the tendency to favour people who are most like us. So when recruiting we may prefer candidates with similar — rather than different — backgrounds, interests or education to our own.
The only thing about that is that they're also basic survival instincts in human beings.
I'm susceptible to the 'how much are you going to pay to me' bias. I think I'd be a good fit for a job in the liberal media