The truth of this election and 2016 is that, much as I grew to groan every time I heard them, "Get Brexit Done" and "Take Back Control" worked briiliantly and I believe that one of the problems Labour/Remain had was a perception that they were talking down to people who are angry because they think their life is shit. I'd like to think that Labour HQ would have killed for such effective short, simple phrases, but I get the feeling that they would have thought it was beneath them.