Think the Labour party's problem is their traditional old fashioned working class electorate is gone , there is a new middle ground voter to be won now from those voters who are more aspirational, they need to appeal to them in a modern way not via old fashioned policies , currently on offer and presented over the last 14 years and 4 elections, they are simply not appealing and attracting voters , something new and big has to be found in thier policy direction .