I'm talking facts. The re-brand altered the perception plenty of Cardiff City fans had of the club they supported. This much I know because I was one of them and I know plenty of other fans personally who had the same or similar feelings. Some of them have confirmed as much in this very thread, and yet you still seem to be in denial about that. No matter, for plenty of City supporters the re-brand era was full of dark days.
Meanwhile, absolutely nobody stopped supporting Cardiff City because Emiliano Sala died. His death was indeed a dark day for the club even though he'd never played for it and the club's hierarchy is maintaining he never signed for it.
I was going to say I'm not too impressed the comments you've made regarding the feelings my friends had about the club at the time of their deaths, but to be honest I've never been impressed by anything you've posted on here.