I don't know if you are talking about my local area within Wales, Wales itself, the UK or the World, seems a strange thing to say, I have been lucky enough to have lots of good friends all my life, sport is tribal, I tend to want the underdog/small team to win particularly if they are up against a large imperialistic nation, I don't see how that makes one unpopular particular if one lives in a small country that is often the underdog like Wales often is.