MY CITY MY SHIRT

[surge]

Re: MY CITY MY SHIRT

Fantastic.

Poor response from the club though - https://bricksmagazine.co.uk/2020/11...m-in-football/

.....

Early on in the project, we were invited by the club for a meeting to discuss our project with their Community Engagement Manager. We showed her some portraits, some campaign imagery and some short films that we had created for the project. Even though she said she loved the work, she seemed confused about the intent behind our project and was worried that if the club was seen to support such a project, it could run the risk of alienating their existing fan base. She stated that it could even be perceived as “reverse racism” if preferential treatment was shown to BIPoC communities – a statement that left us extremely confused and upset that someone would hold such views. It’s attitudes like these that highlight the importance of our work. If anyone feels that making a space more inclusive is a problem, then it’s clear that they are the problem!"

While I'm glad it's been fan lead, it's rubbish that the club can't see the worth in doing it. A marketing team would surely be interested in why such a diverse City has not successfully attracted fans from all sections of our community and want to rectify that.

Choosing not to boldly oppose racism is a political message in itself. I wonder if that's what the club wanted to go for?

[SLUDGE FACTORY]

Re: MY CITY MY SHIRT

As has been indicated by TLG the trust did loads of work to try and encourage the club to engage with the local community in the areas of Grangetown, Butetown and Riverside

The trust held an evening at the stadium which was hijacked by the club and instead of asking fans from the citys ethnic minorities present about involvement we were given a slide show on how great cardiff city were at engaging with the community

It was cobblers

At one point a fan from the docks of west Indian origin asked the club about real jobs for the local community at Cardiff City .......he , like most of those assembled meant office jobs , PR , administration , advertising, back room staff etc

The groundsman interrupted with the suggestion that there were lots of casual jobs in catering ......in other words , serving burgers

It was unbelievable , I spoke to the guy who raised the question after the presentation and I said I am sorry I don't know what to say 😐

After the event , which was very David Brent I spoke to a group of somali lads and they said all their mates love football but don't feel welcome at Cardiff City

And when you see and witness the backward ignorant attitude of the club towards inclusion you can see why

Cardiff City has on its doorstep a large black and Asian community . Unless things have changed the club is still ignoring them .

[City123]

Re: MY CITY MY SHIRT

While I'm glad it's been fan lead, it's rubbish that the club can't see the worth in doing it. A marketing team would surely be interested in why such a diverse City has not successfully attracted fans from all sections of our community and want to rectify that.

Choosing not to boldly oppose racism is a political message in itself. I wonder if that's what the club wanted to go for?

Cardiff City continuing their commitment to being utterly shit at any kind of marketing/fan engagement. It didn't surprise me that the club didn't get behind it, though the language did surprise me

The marketing at the club has been really shoddy for ages, its a big city with a large potential fanbase but they just don't seem interested in tapping into it. Bizarre.

[SLUDGE FACTORY]

Re: MY CITY MY SHIRT

Reverse Racism! Have the club looked at the demographic of our support?

I am afraid that the trust got loads of abuse for the community group from an element of our support

We were accused of doing more for the " ethnics" than the " normal " fans

It was stirred by a particular group well known to most of us

A large proportion of this group of fans were and are , unless they have changed or snuffed it , out and out racists

[City123]

Re: MY CITY MY SHIRT

As has been indicated by TLG the trust did loads of work to try and encourage the club to engage with the local community in the areas of Grangetown, Butetown and Riverside

The trust held an evening at the stadium which was hijacked by the club and instead of asking fans from the citys ethnic minorities present about involvement we were given a slide show on how great cardiff city were at engaging with the community

It was cobblers

At one point a fan from the docks of west Indian origin asked the club about real jobs for the local community at Cardiff City .......he , like most of those assembled meant office jobs , PR , administration , advertising, back room staff etc

The groundsman interrupted with the suggestion that there were lots of casual jobs in catering ......in other words , serving burgers

It was unbelievable , I spoke to the guy who raised the question after the presentation and I said I am sorry I don't know what to say ��

After the event , which was very David Brent I spoke to a group of somali lads and they said all their mates love football but don't feel welcome at Cardiff City

And when you see and witness the backward ignorant attitude of the club towards inclusion you can see why

Cardiff City has on its doorstep a large black and Asian community . Unless things have changed the club is still ignoring them .

I really don't get the club at times, they just seem happy doing the bare minimum in pretty much every department. Cardiff and its surrounding areas has so many great communities and different identities as you pointed out. We've also got Welsh language communities popping up everywhere and our historical links with mining towns in the valleys. I don't see any of these reflected in the club at all, just an identikit stadium and platitudes

[SLUDGE FACTORY]

Re: MY CITY MY SHIRT

I really don't get the club at times, they just seem happy doing the bare minimum in pretty much every department. Cardiff and its surrounding areas has so many great communities and different identities as you pointed out. We've also got Welsh language communities popping up everywhere and our historical links with mining towns in the valleys. I don't see any of these reflected in the club at all, just an identikit stadium and platitudes

Cardiff City has a record of thinking people are just going to turn up and watch them . The PR department of Cardiff City seems to be stuck in time . And its approach to community involvement is a joke .

Swansea City , who I pray lose every game , are far more involved with the population of Swansea and the surrounding areas than us and have been for years .

Its unforgiveable really

[UNDERHILL1927]

Re: MY CITY MY SHIRT

As you're almost certainly already aware Paul, my partner did a lot of work with representatives of various minority groups from the local community during her time as the Trust's community officer, as did other members of the Trust board. City gave her a few free tickets to distribute to them, but that was about it. The club's staff and officials weren't ever interested in actually doing anything constructive themselves. That was back in 2011, so it looks like very little has changed during the last decade.

Really disappointing to hear this

[Tuerto]

Re: MY CITY MY SHIRT

As has been indicated by TLG the trust did loads of work to try and encourage the club to engage with the local community in the areas of Grangetown, Butetown and Riverside

The trust held an evening at the stadium which was hijacked by the club and instead of asking fans from the citys ethnic minorities present about involvement we were given a slide show on how great cardiff city were at engaging with the community

It was cobblers

At one point a fan from the docks of west Indian origin asked the club about real jobs for the local community at Cardiff City .......he , like most of those assembled meant office jobs , PR , administration , advertising, back room staff etc

The groundsman interrupted with the suggestion that there were lots of casual jobs in catering ......in other words , serving burgers

It was unbelievable , I spoke to the guy who raised the question after the presentation and I said I am sorry I don't know what to say 😐

After the event , which was very David Brent I spoke to a group of somali lads and they said all their mates love football but don't feel welcome at Cardiff City

And when you see and witness the backward ignorant attitude of the club towards inclusion you can see why

Cardiff City has on its doorstep a large black and Asian community . Unless things have changed the club is still ignoring them .

I'm not surprised to hear any of that. What was it Sludge, 10 years ago? Things look like they haven't changed. Fans should Email the club and complain. I hope the press get hold of it as well. Cardiff has a proud history of fighting racism, and although far from perfect, is in a much healthier position (when it comes to inclusion) than plenty of other towns and cities. CCFC should be ashamed, and the person who used the words 'Reverse Racism' needs educating.

[splott parker]

Re: MY CITY MY SHIRT

I'm not surprised to hear any of that. What was it Sludge, 10 years ago? Things look like they haven't changed. Fans should Email the club and complain. I hope the press get hold of it as well. Cardiff has a proud history of fighting racism, and although far from perfect, is in a much healthier position (when it comes to inclusion) than plenty of other towns and cities. CCFC should be ashamed, and the person who used the words 'Reverse Racism' needs educating.

Good shout about emailing the club, we could suggest that a few of the players get down to James St for a photo opportunity. The squad is quite diverse and it should be celebrated.

[stan butler]

Re: MY CITY MY SHIRT

As has been indicated by TLG the trust did loads of work to try and encourage the club to engage with the local community in the areas of Grangetown, Butetown and Riverside

The trust held an evening at the stadium which was hijacked by the club and instead of asking fans from the citys ethnic minorities present about involvement we were given a slide show on how great cardiff city were at engaging with the community

It was cobblers

At one point a fan from the docks of west Indian origin asked the club about real jobs for the local community at Cardiff City .......he , like most of those assembled meant office jobs , PR , administration , advertising, back room staff etc

The groundsman interrupted with the suggestion that there were lots of casual jobs in catering ......in other words , serving burgers

It was unbelievable , I spoke to the guy who raised the question after the presentation and I said I am sorry I don't know what to say 😐

After the event , which was very David Brent I spoke to a group of somali lads and they said all their mates love football but don't feel welcome at Cardiff City

And when you see and witness the backward ignorant attitude of the club towards inclusion you can see why

Cardiff City has on its doorstep a large black and Asian community . Unless things have changed the club is still ignoring them .

If i had asked the same i would no doubt get the same offer of a catering job.

[stan butler]

Re: MY CITY MY SHIRT

I feel the club needs to sort themselves out and get into the Grangetown and Butetown communities. Maybe get a few somali and asian on the pr side of things?

[splott parker]

Re: MY CITY MY SHIRT

Email the club and remind them of the slogan ‘City As One’. All colours and creeds welcome as one, I’ve just dropped them one, let’s let them know our feelings:thumbup:

[SLUDGE FACTORY]

Re: MY CITY MY SHIRT

If i had asked the same i would no doubt get the same offer of a catering job.

The bloke who asked the question was a youth worker from the docks and the people he represented were from that area . He asked the club what opportunities they would have in terms of employment. He meant and everyone knew he meant proper jobs with the football club such as admin , public relations , accounts , office work , IT

He was told by the groundsman there were catering jobs available

It was obvious the club were institutionally racist

The only black person I have ever seen working down at cardiff city is the fella who guards the manager

[SLUDGE FACTORY]

Re: MY CITY MY SHIRT

I'm not surprised to hear any of that. What was it Sludge, 10 years ago? Things look like they haven't changed. Fans should Email the club and complain. I hope the press get hold of it as well. Cardiff has a proud history of fighting racism, and although far from perfect, is in a much healthier position (when it comes to inclusion) than plenty of other towns and cities. CCFC should be ashamed, and the person who used the words 'Reverse Racism' needs educating.

Yes , about ten years ago , maybe more

I had some interesting debates with certain fans well known to us who accused the trust of being politically correct

Which was of course complete bollocks

The aim of the community side of the trust was to make cardiff city a safe place for the local community to come

I had all sorts of oh Asians don't like football from the knuckleheads

When the truth was they love football but see Cardiff City as a white place

And thats overwhelmingly true

[The Bloop]

Re: MY CITY MY SHIRT

The response is so disappointing from the club - I'm ashamed.
I have a Bengali mate who wants me to take him to a game (he's a sofa Arsenal fan normally), but is worried about the lack of diversity amongst the fans. Little did I know that it would be the club whod appear to be less welcoming.