Quote Originally Posted by Citizen's Nephew View Post
I'm not at all convinced this is authentic. It doesn't look like any original programme so I would be very cautious about bidding for this item. Something just seems off.

An original in good condition (which is in colour and has far more content) should start off at £900-£1000 and could easily sell for more. Here's an interesting article from the BBC from Jan '20 re some sales of Cardiff City memorabilia.



These items, when authentic, are pretty good investments as they more than hold their price and will give an excellent return over many years.

Just another note re, the eBay auction listed by the OP - the seller has a score of only 36 (100%), has sold just 1 item in the last 12 months and nothing of higher value listed. They are also only offering to send 1st Class Royal Mail when I would expect something of this value to be stiff-card packaged, tracked and insured. I used to collect old Wisdens about 10 years ago, particularly from the 1930s (a few Bodyline editions) and there were many fakes, aged reprints and re-bound editions to avoid. Back then they were going for £900-£1000 on eBay and even more to collectors around the world. A set from 1939-42 would now be in the region of >£4K.
Whilst what is on sale is definitely not the official match programme it is, probably, an item of genuine memorabilia.On the cover it is called a "Souvenir Programme". Such programmes were printed at the time and given away by newspapers and the like. The Western Mail printed one. You will note from the item on sale that there is no price printed on the cover which suggests it was a give away of some kind. The ticket looks like a genuine one.

The link to the BBC article you include was the sale of memorabilia by former Club Historian Richard Shepherd, most of which was bought by the club at that auction and, I understand, will go on display at some time.