Quote Originally Posted by Enoch Mort View Post
Whilst what is on sale is definitely not the official match programme it is, probably, an item of genuine memorabilia.On the cover it is called a "Souvenir Programme". Such programmes were printed at the time and given away by newspapers and the like. The Western Mail printed one. You will note from the item on sale that there is no price printed on the cover which suggests it was a give away of some kind. The ticket looks like a genuine one.

The link to the BBC article you include was the sale of memorabilia by former Club Historian Richard Shepherd, most of which was bought by the club at that auction and, I understand, will go on display at some time.
I can remember there being souvenir programmes for things like our big European games, the cup tie with Arsenal I believe and Welsh internationals during the sixties, but they were not given away, they would cost the same as the official programme in most cases. From memory, the ones I saw were not bad, but I never wanted to buy one because it was the official programme or nothing for me - I've long since lost contact with the old programmes market, but I can't ever remember there being much of a market for souvenir programmes when I was interested in buying and selling programmes.