Did you read Steve Reicher's piece?
Where in that did you find anything resembling what you have just claimed?
He is saying that despite the inept government the public have generally obeyed the law, taken personal and collective responsibility , done the right thing and cared for others. He has been saying that in opinion pieces throughout the pandemic. But the actions of this inept government has made it harder and given an excuse to the minority who do not want to take responsibility.
So what in that did you find to be 'dreadfully weak' and 'morally wrong'?