Quote Originally Posted by The Hooded Claw View Post
It’s owned by a company called ERA Sports & Education Ltd, who are based in Bury.
Sounds like a branding exercise to me.
Bit like the City Development centres that are/were scattered around South Wales. You would sign your child up up on the basis that he may end up playing for City in his age group. Problem is/was that there was already an established team containing the best of the age group selected. Loads of my son's friends joined, with the parents convinced they were going to be the next big player. It very rarwely happened, it was all about the income stream....... Ironically one of his friends was in the real age-based team and kept quiet about it