if Kieffer moore leaves

[The Lone Gunman]

Danny Ward didn't score 20 goals last season and doesn't consistently shine on the international stage though.

To answer your question, in my humble opinion:

Danny Ward - £2.5m
Kieffer - £6.5m

Consistently shine?!? OK.....

My opinion, in the current transfer climate:

Danny Ward - £500,000 (at a push)
Kieffer Moore - £4,500,000 (tops)