Quote Originally Posted by JamesWales View Post
Yeah thats the risk. Loads buy early cos it's cheaper but leave it until the day and some won't bother esp if weather is poor.

That said, I can also see how high match day prices put off potential casual fans too.
When I didn’t have a season ticket, I didn’t go a few times at the last minute because I felt a bit aggrieved paying match day prices. Not sure there’s much of a way around that though