Has the club every actually bothered engaging with the people of Cardiff? We've discussed this before but there's a huge student population they could tap into for instance as well as people who've lived here for years. There always seems to be a "build it and they will come" attitude with football clubs when in reality they're fighting with countless other forms of entertainment. Any engagement seems focused on the valleys (Warnock's tours for instance).

I don't think the amount of fans who live in Cardiff is as low as suggested either but we could definitely improve

As for our attendance figures, Eric is generally correct in what he says and we definitely aren't over the rebrand which cost us some hardcore fans