Stadium Sponsorship

[TWGL1]

In June June 2021, Crewe agreed a £500,000 naming rights deal with Mornflake; its Gresty Road ground will be called the "Mornflake Stadium" until 2023–24.

The club are missing a potentially lucrative opportunity in the area regarding our very own stadium.

Any ideas why this is the case going forward as I thought the Hammam issue was resolved.

[light up the darkness]

Re: Stadium Sponsorship

Not sure but I think the Sam issue related to naming rights is unresolved yet.

[The Bloop]

Re: Stadium Sponsorship

I just think Tan would rather have Berjaya adverts around the stadium, than sell large areas of space to another company.

[Father Dougal]

Re: Stadium Sponsorship

In June June 2021, Crewe agreed a £500,000 naming rights deal with Mornflake; its Gresty Road ground will be called the "Mornflake Stadium" until 2023–24.

The club are missing a potentially lucrative opportunity in the area regarding our very own stadium.

Any ideas why this is the case going forward as I thought the Hammam issue was resolved.

Isn't it resolved in that the club are just refusing to sell the rights as any money just goes to Sam?

[xsnaggle]

Re: Stadium Sponsorship

Isn't it resolved in that the club are just refusing to sell the rights as any money just goes to Sam?

I don't think Sam has anything to do with it any more,it's just up to Tan if he feels like selling the rights.

[North Cardiff Blue]

Re: Stadium Sponsorship

I don't think Sam has anything to do with it any more,it's just up to Tan if he feels like selling the rights.

He might be keeping them available for the new owners when he sells the club, stadium sponsorship should be worth a few quid especially as it's the home of the Welsh team too.

[Hilts]

Re: Stadium Sponsorship

Have the Trust ever asked the question ?

[TWGL1]

Re: Stadium Sponsorship

He might be keeping them available for the new owners when he sells the club, stadium sponsorship should be worth a few quid especially as it's the home of the Welsh team too.

Just seems odd to me as the club could be receiving £500k per annum through sponsorship

[Ninian1962]

Re: Stadium Sponsorship

Have the Trust ever asked the question ?

Yes, on several occasions and the answer has always been that a sufficiently lucrative offer has never been received.

We will continue to ask though

Keith

[North Cardiff Blue]

Re: Stadium Sponsorship

Just seems odd to me as the club could be receiving £500k per annum through sponsorship

Agreed it's a lot of money that could come in handy :thumbup:

[The Bloop]

Re: Stadium Sponsorship

He might be keeping them available for the new owners when he sells the club, stadium sponsorship should be worth a few quid especially as it's the home of the Welsh team too.

Not sure it being home to the national team would carry much weight, as any sponsor's name couldn't be used for Wales games.

[tforturton]

Re: Stadium Sponsorship

When driving past over the weekend, I noticed that there seem to be more large adverts on the outside of the stadium building. Okay, they may have been there a while, and I've simply not seen them, but I guess they all bring in money.
On the naming side of things, I'm not that keen on the place being named after some local car dealer, building society, or whatever. I wasn't that keen on Cardiff City Stadium to start with, but I'm getting used to it now, and at least it says what it is.

[Hilts]

Re: Stadium Sponsorship

Yes, on several occasions and the answer has always been that a sufficiently lucrative offer has never been received.

We will continue to ask though

Keith

Great thanks.

[Nobody's Rep]

Re: Stadium Sponsorship

Yes, on several occasions and the answer has always been that a sufficiently lucrative offer has never been received.

We will continue to ask though

Keith

How does it work is it a one off payment or is it like say shirt sponsorship and they pay a certain amount for a certain period of time - if it is the latter do they have a threshold as to what is lucrative as surely it is in effect free money if it expires after a certain time and gets replaced by another sponsor??

Appreciate this might be a really dull question so apologies in advance 👍

[WJ99mobile]

Re: Stadium Sponsorship

Yes, on several occasions and the answer has always been that a sufficiently lucrative offer has never been received.

We will continue to ask though

Keith

Sufficiently lucrative doesn’t mean there’s not an interest with Langstone though is there?

Could it trigger something or % goes to them/Sam?