Not sure but I think the Sam issue related to naming rights is unresolved yet.
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In June June 2021, Crewe agreed a £500,000 naming rights deal with Mornflake; its Gresty Road ground will be called the "Mornflake Stadium" until 2023–24.
The club are missing a potentially lucrative opportunity in the area regarding our very own stadium.
Any ideas why this is the case going forward as I thought the Hammam issue was resolved.
Not sure but I think the Sam issue related to naming rights is unresolved yet.
I just think Tan would rather have Berjaya adverts around the stadium, than sell large areas of space to another company.
Have the Trust ever asked the question ?
When driving past over the weekend, I noticed that there seem to be more large adverts on the outside of the stadium building. Okay, they may have been there a while, and I've simply not seen them, but I guess they all bring in money.
On the naming side of things, I'm not that keen on the place being named after some local car dealer, building society, or whatever. I wasn't that keen on Cardiff City Stadium to start with, but I'm getting used to it now, and at least it says what it is.
How does it work is it a one off payment or is it like say shirt sponsorship and they pay a certain amount for a certain period of time - if it is the latter do they have a threshold as to what is lucrative as surely it is in effect free money if it expires after a certain time and gets replaced by another sponsor??
Appreciate this might be a really dull question so apologies in advance 👍
Does the club get the "proper" amount of money for all those Berjaya and "visit xyz" ads? Or is Vinnie getting free / cheap advertising?
Calling it the sam hammam stadium would be a happy compromise to please everyone I feel.
I am surprised it isn't sponsored but I am also glad. It's tacky.
The CCS was something of a holding name, but I think its stuck now which devalues the sponsorship somewhat.
I wouldn't mind "the Barclays Cardiff City Stadium" for example but "Barclays stadium is tacky.
Buildings should have names, especially as it's one of the most important stadiums in the city.
Yeah it's all.about that early branding.
Swansea will always play at the liberty stadium.
Millennium stadium is Millennium stadium.
Arsenal the Emirates
Stoke play at the britannia stadium.
I used to know every single ground by name easily now on final score when Jason says there's been a goal at the ........... stadium I've never got a clue what's coming next.
The Cardiff City Stadium brand is quite strong to be fair so yeah that part would have to stay but they could insert a sponsors name in there (which would be largely ignored)
Millennium stadium is Millennium stadium.
Isn’t this the “Principality Stadium” ?
This article is about 5 years old and it appears fairly lucrative. You would think £500k per season is reasonably priced for a championship club.
http://stadiumdb.com/news/2018/02/en...g_rights_worth