Quote Originally Posted by Father Dougal View Post
Yeah it's all.about that early branding.

Swansea will always play at the liberty stadium.

Millennium stadium is Millennium stadium.

Arsenal the Emirates

Stoke play at the britannia stadium.

I used to know every single ground by name easily now on final score when Jason says there's been a goal at the ........... stadium I've never got a clue what's coming next.

The Cardiff City Stadium brand is quite strong to be fair so yeah that part would have to stay but they could insert a sponsors name in there (which would be largely ignored)

Huddersfield was known as Alfred McAlpine Stadium up until 2004, the Galpharm Stadium up until 2012, and now the John Smith's Stadium.

It’s a good income stream for many clubs.