It's actually quite comedic. Talk of the 'pulse' of the club etc. But the disheartening aspect of the statement is it shows how detached the club is from the realities of running a football club. It seems as if they view this appointment as some sort of re-birth or turning point in the club's future, when all we needed is an experienced manager to get the club into the play offs [at minimum] next season, and to help put the squad together. It's indicative from fans' comments such as 'he'll be OK but I would happier with x', that supporters know that any one of several could do the job with the right players. Not Cardiff City though, they have to over-analyse, over-think everything - much in the same way they say they're now going about player recruitment. When this Svengali arrives and City struggle mid table I wonder if he'll be sent on his way - then again someone this good and crucial to the club's success is not going to have a 12 month contract. Clowns, utter clowns..