This World Cup is already proving a disaster for 'football crazy' China. I would normally head to packed out bars to watch the games, but not this time.
​This tournament will have zero primetime slots for the Chinese audience. To put it in perspective, the previous World Cup in Qatar had 31 matches kickoff during China's prime evening viewing hours (6 PM to midnight). The North American tournament has zero prime-time slots for Chinese audiences.
All the games here kick off between midnight and midday.