Brand Tax And IIts Margin

[RichardM]

we mainly shop in Sainer's, occasionally in Waitrose ( we love the fresh almond croissants for breakfast )

Posh git..
When you say "Sainer's ' do you mean Sainsbury's?
P.S. It's Tesco, not Tescos
😀

[Taunton Blue Genie]

Posh git..
When you say "Sainer's ' do you mean Sainsbury's?
P.S. It's Tesco, not Tescos
��

It will be of little interest to anybody (like most of my posts on here ) that Tesco have a written policy for their brand name not to appear in company documents and information in a format that would otherwise be considered grammatically correct i.e. Tesco's sausages, Tesco's Finest, Tesco's Employment Policy etc.
It all about protecting and not diluting the brand name and trademark i.e. Tesco.

[Taunton Blue Genie]

By the way, brands are considered to be a failure if they end up being used generically by the public for products and services available from rivals in the market - as any good reputation gained originally by the brand owner becomes diluted.
Examples being:
Escalator, Jet Ski, Bubble Wrap and Aspirin

P. S. Heroin was also a brand name.

[North Cardiff Blue]

By the way, brands are considered to be a failure if they end up being used generically by the public for products and services available from rivals in the market - as any good reputation gained originally by the brand owner becomes diluted.
Examples being:
Escalator, Jet Ski, Bubble Wrap and Aspirin

P. S. Heroin was also a brand name.

Hoover

[blue matt]

Hoover

beat me to it I hadn't got to page 2 though

[North Cardiff Blue]

beat me to it I hadn't got to page 2 though

He's right too no one buys a hoover now, it's a dyson, shark, vax or gtech.

[delmbox]

beat me to it I hadn't got to page 2 though

https://www.youtube.com/watch?v=X32tYnr2rOk

[blue matt]

By the way, brands are considered to be a failure if they end up being used generically by the public for products and services available from rivals in the market - as any good reputation gained originally by the brand owner becomes diluted.
Examples being:
Escalator, Jet Ski, Bubble Wrap and Aspirin

P. S. Heroin was also a brand name.

Hoover

[xsnaggle]

By the way, brands are considered to be a failure if they end up being used generically by the public for products and services available from rivals in the market - as any good reputation gained originally by the brand owner becomes diluted.
Examples being:
Escalator, Jet Ski, Bubble Wrap and Aspirin

P. S. Heroin was also a brand name.

I thought the most famous was Hoover

[nomad blue]

I thought the most famous was Hoover

I would've thought it was Coke/Coca-cola, which is hardly a failure.

[OurManFlint II]

I thought the most famous was Hoover

Where does Xerox fit in all this?

[Taunton Blue Genie]

Where does Xerox fit in all this?

Same place

[blue matt]

Posh git..
When you say "Sainer's ' do you mean Sainsbury's?
P.S. It's Tesco, not Tescos
😀

Not really that Posh, just love the fresh almond croissants from Waitrose, grab a free coffee from the machine, its a winner, go in my white works van and watch the faces of the elderly posh folk as I park, its a double winner

indeed I do mean Sainsbury's ( a few of my older daughters friends work in our local one ), they shortened it to " sainer's " its a habit

I always add a " s " on the end of Asda and Tesco, it winds my 2 daughters up no end, it entertains me