Quote Originally Posted by Rjk View Post
there are a lot of studies that show that voters only really take into consideration the last 18 months before an election
Dont think it's as simple of that. Over a period of years voters to form a impression of a government. Cameron and Osborne, did a brilliant(but unfair) job of blaming Gordon Brown for the banking crisis and the years of austerity that followed. Got into electors psyche that Labour could not be trusted on the economy. Won the Tories the 2010 and 2015 elections on the back of it.
And from years of door knocking it isn't until the last couple of weeks before an election that voters start to connect and firm up their voting intentions.