Beyond burger is not a burger, its a vegetable patty. See how many they would sell if they called it that. Amazing how vegetarians and vegans spend half their time trying to recreate food that looks and tastes like meat. Whats that all about. Meat eaters should prepare food, that looks and tastes vegan/vegetarian, out of meat - that would soon become popular and avoid the need for vegans to look down their noses when they see people eating meat.