Brand Tax And IIts Margin

[The Hooded Claw]

I used to have a Land Rover Freelander from the time that BMW owned LR. It had an engine used in many BMW cars. Many spares were cheaper from BMW than from LR.

This has been commonplace for decades. I could bore you for hours about the use of common platforms and components across car marques, meaning that a Bentley will have much similarity with a Porsche, Lamborghini, Audi and maybe even VW itself for the parts that you don’t see.