Outrage as stunning My City My Shirt mural is painted over

[Tito Fuente]

The story so far..to the best of my knowledge...

'Mischiefs' restaurant sublet one outer wall of their business to an advertising agency. Yusuf Ismail, strikes a deal with Adidas for the mural to be done by Cardiff street artist Bradley Rmer and pay for the 'billboard' fees for 6 months.
The word 'Unify' appears on the mural and the typeface used is the same as used by the global marketing company Unify Creatives who promote the creative industry. Maybe Yusuf works for Unify, I cant confirm that.
Adidas more recently also sponsor a Wales football mural in central Cardiff again featuring the Unify logo.

Yusuf ,in todays Echo, has a go at Macs for allowing the mural to be painted over and further trashes Cardiff for allowing it to happen.."It's just appalling. That mural means so much to the local; community and for me it showed Cardiff in a new light coming out of the pandemic and on the back of the BLM movement..".
Further he says we've worked in BRISTOL, MANCHESTER, BIRMINGHAM, GLASGOW, LEICESTER, and this wouldn't have been allowed ....but companies know they can get away with it in Cardiff.

To me they are more the comments of someone very involved in the commercial world rather than just the interests of my home city Cardiff and its people.

It appears as though you've got pretty much all of your facts/assumptions wrong:

https://www.itv.com/news/wales/2021-...ring-the-euros

[lisvaneblue]

It appears as though you've got pretty much all of your facts/assumptions wrong:

https://www.itv.com/news/wales/2021-...ring-the-euros

I'm not far off the mark. Look carefully at the subheadings and who gets credit for the article and the photos...Unify

[Tito Fuente]

I'm not far off the mark. Look carefully at the subheadings and who gets credit for the article and the photos...Unify

I did. 'Unify' is the name that Yusuf Ismail and Shawqi Hasson are calling themselves under this creative banner.

https://www.instagram.com/u.nify/?utm_source=ig_embed

This is the 'Unify' you seem to be incorrectly and stubbornly attaching them to:

About UNIFY Creative

UNIFY Creative began in May 2020 when Ashley Samuels-McKenzie and Charles Parkinson recognised the appetite from advertising professionals to drive change but saw that there was no formal platform bringing together decision makers to take action.

UNIFY Creative was established in response to the COVID-19 crisis in May 2020 by Ashley Samuels-McKenzie and Charles Parkinson, co-founders of Unity & Motion


No connection anywhere between the two.

You also said earlier "Yusuf Ismail, strikes a deal with Adidas for the mural to be done by Cardiff street artist Bradley Rmer and pay for the 'billboard' fees for 6 months" which is a bizarre considering they've actually left off all of the Adidas branding and trademarks on the shirt, perhaps fearing repercussions of trademark infringement.

Which isn't the case on the 'My Cymru, My Shirt' mural which Adidas did commission.

Miles off the mark, as usual.

Apology accepted in advance (also, as usual).

[Canton Kev]

I did. 'Unify' is the name that Yusuf Ismail and Shawqi Hasson are calling themselves under this creative banner.

https://www.instagram.com/u.nify/?utm_source=ig_embed

This is the 'Unify' you seem to be incorrectly and stubbornly attaching them to:

About UNIFY Creative

UNIFY Creative began in May 2020 when Ashley Samuels-McKenzie and Charles Parkinson recognised the appetite from advertising professionals to drive change but saw that there was no formal platform bringing together decision makers to take action.

UNIFY Creative was established in response to the COVID-19 crisis in May 2020 by Ashley Samuels-McKenzie and Charles Parkinson, co-founders of Unity & Motion


No connection anywhere between the two.

You also said earlier "Yusuf Ismail, strikes a deal with Adidas for the mural to be done by Cardiff street artist Bradley Rmer and pay for the 'billboard' fees for 6 months" which is a bizarre considering they've actually left off all of the Adidas branding and trademarks on the shirt, perhaps fearing repercussions of trademark infringement.

Which isn't the case on the 'My Cymru, My Shirt' mural which Adidas did commission.

Miles off the mark, as usual.

Apology accepted in advance (also, as usual).

Bloody hell. That’s one mighty telling off

[lisvaneblue]

I did. 'Unify' is the name that Yusuf Ismail and Shawqi Hasson are calling themselves under this creative banner.

https://www.instagram.com/u.nify/?utm_source=ig_embed

This is the 'Unify' you seem to be incorrectly and stubbornly attaching them to:

About UNIFY Creative

UNIFY Creative began in May 2020 when Ashley Samuels-McKenzie and Charles Parkinson recognised the appetite from advertising professionals to drive change but saw that there was no formal platform bringing together decision makers to take action.

UNIFY Creative was established in response to the COVID-19 crisis in May 2020 by Ashley Samuels-McKenzie and Charles Parkinson, co-founders of Unity & Motion


No connection anywhere between the two.

You also said earlier "Yusuf Ismail, strikes a deal with Adidas for the mural to be done by Cardiff street artist Bradley Rmer and pay for the 'billboard' fees for 6 months" which is a bizarre considering they've actually left off all of the Adidas branding and trademarks on the shirt, perhaps fearing repercussions of trademark infringement.

Which isn't the case on the 'My Cymru, My Shirt' mural which Adidas did commission.

Miles off the mark, as usual.

Apology accepted in advance (also, as usual).

I'm trying to be constructive, so looked up the Instagram feed you quote above and I'm into pictures of Unify for Arsenal, Man U, Leeds. plus Cardiff ....and again the strong link with Adidas.
You mention u.nify, I mentioned Unify. The murals in Cardiff highlight UNIFY in the typeface of Unify creative the marketing company.

If it does what is says on the tin, Ive yet to work out the name on the tin.