The term snowflake is such nonsense, it's people outraged by things calling people snowflakes for being outraged by other things.
*something is said which someone thinks is offensive*
*they're wound up about it and vocalise their disapproval*
*someone else is wound up by the fact that they can't say that thing anymore without being criticised, calls the person criticising them a snowflake because THEM being wound up by something is different*
Embarrassing.