The term snowflake is such nonsense, it's people outraged by things calling people snowflakes for being outraged by other things.

*something is said which someone thinks is offensive*

*they're wound up about it and vocalise their disapproval*

*someone else is wound up by the fact that they can't say that thing anymore without being criticised, calls the person criticising them a snowflake because THEM being wound up by something is different*

Embarrassing.