I think gambling is way too "out there" in the UK. Watching feeds of games on Sky I'm amazed at the amount of ads for gambling, including the "you can get on this naaa" ads at half time.
My personal feeling that people can fall victim to gambling the same way as they do to drugs and alcohol and that gambling ads shouldn't be broadcast during game coverage and that shirt advertising should for bookies be banned. It just sends the wrong message.
“Films, football, beer, and above all, gambling filled up the horizon of their minds. To keep them in control was not difficult….” -- 1984
Go to the poorest areas of the country and you will still find brand new betting shops.