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You don't need to know football.
You need to take advice, employ the right people and give them money to carry out their work sufficiently.
Obviously there are constraints with regards to finances but you go out and get the best you can for the money at your disposal and you should see the best return on that.
Is paying Dalman and Choo wise money being spent?
Is giving Morison and Hudson and managers job and giving the former what little we had to build a new squad a good decision.
We all have our opinions but the owner knowing football isn't necessary. It is having the foresight to know the club needs football people in key positions.
Sabri Lamouchi linked by Rob Phillips https://www.bbc.co.uk/sport/football/64376141
Frank Lampard sacked by Everton
Lamouchi and Ismael on the shortlist. Lamouchi's complete capitulation in 19-20 scares me.
Hell no, he's shit, utter shit. Frankie boy will get another gig though, no question about it. He's still at the stage where he and the punters actually think that he has something to offer, so, way to good for us just yet. He'll get at least 6 hits of the bat before one of his mates in the media are forced to say that he isn't up to the job. Anyway, surely the Watford job will be along shortly.
Or Ainsworth
id take lamps, but he wouldnt come here... he should have stayed at derby, look at derby now, he would be right at home here, no money, no ambition, shit owners... welcome home from home lamps
he should have put a lot more of a shift in the champ before moving on up