Brand Tax And IIts Margin

[life on mars]

As we see theextra prices rise on products like Heinz and others in difficult times for me is morally wrong and bloody greed instead of looking at this in a short term perhaps a longer view on profit is the best way forward.

I did a basic shopping match on between Tesco Brand and Lookalike Aldis products, like tomato sauce, bread ,milk , pasta ,yogurts, breakfast cereal ,jam baked beans , etc and saved £12 ..

[Rjk]

Re: Brand Tax And IIts Margin

never tried jam baked beans

[Taunton Blue Genie]

Re: Brand Tax And IIts Margin

As we see theextra prices rise on products like Heinz and others in difficult times for me is morally wrong and bloody greed instead of looking at this in a short term perhaps a longer view on profit is the best way forward.

I did a basic shopping match on between Tesco Brand and Lookalike Aldis products, like tomato sauce, bread ,milk , pasta ,yogurts, breakfast cereal ,jam baked beans , etc and saved £12 ..

Oh dear, oh dear. Reputable companies use brands and trademarks to convey to their consumers a particular quality of their goods and services and should enjoy a good reputation if they satisfy the consumer. Budget brands of baked beans could contain more salt or sugar, have lower quality values all round, the provenance of source materials may be questionable and hygiene processes may be inferior.
If you buy an M & S sandwich you pay a premium but you are aware of the quality of the item. A free market permits you to choose alternative brands but to imagine that they are always identical are obviously highly misguided.
I'm stating the bleedin' obvious really.

[The Hooded Claw]

Re: Brand Tax And IIts Margin

Comparing premium brands with Aldi lookalike ones is like comparing apples and pears.
I’ve had this argument with my mother when she says “oh, but Aldi don’t make it themselves”.
The difference is that own labels are usually made by white-label companies, not the premium brand ones.
The own labels are copies, so no development costs, cheaper ingredients and no marketing costs and no risk of product failure, because the own labels only copy the more popular products and the premium brands will also sell the more niche products (eg less popular flavours of crisps).
Whilst the premium brands might take the mick sometimes, without them, the cheaper brands wouldn’t exist in the first place.

[RichardM]

Re: Brand Tax And IIts Margin

Tesco own brand baked beans have watery sauce and fewer beans compared to Heinz

[Taunton Blue Genie]

Re: Brand Tax And IIts Margin

Comparing premium brands with Aldi lookalike ones is like comparing apples and pears.
I’ve had this argument with my mother when she says “oh, but Aldi don’t make it themselves”.
The difference is that own labels are usually made by white-label companies, not the premium brand ones.
The own labels are copies, so no development costs, cheaper ingredients and no marketing costs and no risk of product failure, because the own labels only copy the more popular products and the premium brands will also sell the more niche products (eg less popular flavours of crisps).
Whilst the premium brands might take the mick sometimes, without them, the cheaper brands wouldn’t exist in the first place.

How anyone can possibly not be aware of the situation is highly..... er...let's say....bemusing.

[life on mars]

Re: Brand Tax And IIts Margin

Comparing premium brands with Aldi lookalike ones is like comparing apples and pears.
I’ve had this argument with my mother when she says “oh, but Aldi don’t make it themselves”.
The difference is that own labels are usually made by white-label companies, not the premium brand ones.
The own labels are copies, so no development costs, cheaper ingredients and no marketing costs and no risk of product failure, because the own labels only copy the more popular products and the premium brands will also sell the more niche products (eg less popular flavours of crisps).
Whilst the premium brands might take the mick sometimes, without them, the cheaper brands wouldn’t exist in the first place.

Having tasted Tesco /Asda own brands stuff I would agree they are very poor substitutes .

However I found very little taste difference / quality of Aldi's against the better real brands

Aldi retails : Tomato Sauce 70P v £2.79 Heinz
Seeded Bread £89P v £ £1.85 Hovis
Baked Beans 32P v 80p Heinz
Pasta 75P v £1.30 Napolina
Own brand lite salted spreadable butter £1.89 v £4 Lurpack .
Real Lemonade 39p v £1.20 Schweppes
Welsh Strong Cheddar Cheese £2.15 v £3.50 Pilgrims Choice /Cathedral
Filtered Semi skimmned 4 pint milk £1.09 ..v £2.10p

The branded stuff is hugely different in price but not in taste ,not worth the extra costs in my book.

You can save £20 a week on a family shop at the Lidl/ Aldi's shops and I noticed some packs are bigger in size making the saving even better

Worth a read :

https://www.mashed.com/232679/aldi-brand-products-that-are-better-than-the-originals/

Save some dosh try the test once ?

[cyril evans awaydays]

Re: Brand Tax And IIts Margin

What I would say is when it comes to fruit and vegetables there is little or no difference except price.

I once worked with a company that markets a good proportion of the salad crop in this country. I was invited to see various stages of their growing process for iceberg lettuce. This culminated in a visit to the Fens to see the harvest.

There were five mechanised vehicles moving at a prescribed speed. At the front of each were 25 mainly eastern europeans who chopped the lettuces which were then dropped onto a conveyor belt, autowrapped and then labelled up for distribution onto waiting vehicles behind. No grading as the process produces almost uniform sizes.

I saw labels from Aldi, Lidl, Asda and Waitrose for the same product. The price differential in the shops could be almost double.

[Tito Fuente]

Re: Brand Tax And IIts Margin

Having tasted Tesco /Asda own brands stuff I would agree they are very poor substitutes .

However I found very little taste difference / quality of Aldi's against the better real brands

Aldi retails : Tomato Sauce 70P v £2.79 Heinz
Seeded Bread £89P v £ £1.85 Hovis
Baked Beans 32P v 80p Heinz
Pasta 75P v £1.30 Napolina
Own brand lite salted spreadable butter £1.89 v £4 Lurpack .
Real Lemonade 39p v £1.20 Schweppes
Welsh Strong Cheddar Cheese £2.15 v £3.50 Pilgrims Choice /Cathedral
Filtered Semi skimmned 4 pint milk £1.09 ..v £2.10p

The branded stuff is hugely different in price but not in taste ,not worth the extra costs in my book.

You can save £20 a week on a family shop at the Lidl/ Aldi's shops and I noticed some packs are bigger in size making the saving even better

Worth a read :

https://www.mashed.com/232679/aldi-brand-products-that-are-better-than-the-originals/

Save some dosh try the test once ?

The milk comparison you made:

Was it comparing Aldi brand milk to Cravendale?

[blue matt]

Re: Brand Tax And IIts Margin

I have this discussion with the in-laws, mortgage paid and on a fairly decent pension from the police, always shop at Lidl's

we might pop around to see them, have a drink they say , the tea bags are Lidl's and my mrs hates them, she drinks PG tips, The coffee is warm and tastes a little of coffee ( I must admit, not a fair comparison as we have a bean to cup machine and fresh ground coffee always tastes better ) , the Lemonade tastes horrid ( Lidl's V the Sainer's own brand we drink ), we would struggle with Lidl's for drink

We have tried Lidl brand Baked beans, we massively prefer Branston Baked beans to a point that the Ldil's Beans ended up in the foodbank

My youngest daughter can always tell the difference between Cheese, her Fav is Cathedral City, we will occasionally buy own brand Extra mature, she can always tell the difference

We use Butterpack instead of lurpack though

so for us its a bit of a Mix, we mainly shop in Sainer's, occasionally in Waitrose ( we love the fresh almond croissants for breakfast ) then every now and then Tescos, but dont really have a strict supermarket loyalty but will have own brand stuff

[RichardM]

Re: Brand Tax And IIts Margin

we mainly shop in Sainer's, occasionally in Waitrose ( we love the fresh almond croissants for breakfast )

Posh git..
When you say "Sainer's ' do you mean Sainsbury's?
P.S. It's Tesco, not Tescos
😀

[Taunton Blue Genie]

Re: Brand Tax And IIts Margin

Posh git..
When you say "Sainer's ' do you mean Sainsbury's?
P.S. It's Tesco, not Tescos
��

It will be of little interest to anybody (like most of my posts on here ) that Tesco have a written policy for their brand name not to appear in company documents and information in a format that would otherwise be considered grammatically correct i.e. Tesco's sausages, Tesco's Finest, Tesco's Employment Policy etc.
It all about protecting and not diluting the brand name and trademark i.e. Tesco.

[Taunton Blue Genie]

Re: Brand Tax And IIts Margin

By the way, brands are considered to be a failure if they end up being used generically by the public for products and services available from rivals in the market - as any good reputation gained originally by the brand owner becomes diluted.
Examples being:
Escalator, Jet Ski, Bubble Wrap and Aspirin

P. S. Heroin was also a brand name.

[Des Parrot]

Re: Brand Tax And IIts Margin

Tesco own brand baked beans have watery sauce and fewer beans compared to Heinz

Branston are now the top baked beans, Heinz have removed too much sugar & salt. Likewise Hellemans tomato sauce is better.

By the way in many cases the Premium brand make the white label & vice versa.

I was listening to a salesman once bullshitting about the virtues of three different printers, they were all made by the same company just different plastics. Same now with the automotive industry, we make exactly the same part for mass production companies as RR, Bentley, Porsche etc. but they charge their customers x times more

[ninian opinian]

Re: Brand Tax And IIts Margin

As we see theextra prices rise on products like Heinz and others in difficult times for me is morally wrong and bloody greed instead of looking at this in a short term perhaps a longer view on profit is the best way forward.

I did a basic shopping match on between Tesco Brand and Lookalike Aldis products, like tomato sauce, bread ,milk , pasta ,yogurts, breakfast cereal ,jam baked beans , etc and saved £12 ..

Thinly veiled, the poor are not poor they just don’t know how to shop/budget properly.