Stadium naming rights ?

[insider]

Can someone tell me why we've never sold them.
It's a legitimate revenue stream, it just seems a no brainer to sell the naming rights.

[The Bloop]

Re: Stadium naming rights ?

I think it's down to VT not being willing to allow companies, other than his, to be a major sponsor around the stadium.

[Enoch Mort]

Re: Stadium naming rights ?

the hordes of City fans visiting Terengganu every year must be a vital source of income for the Malaysian economy and VT does not want to disrupt it

[jon1959]

Re: Stadium naming rights ?

Everything you could possibly want to know about the stadium naming rights was covered in this thread from 2016:

https://www.ccmb.co.uk/showthread.php?420336-Cardiff-City-Stadium-naming-rights

Or maybe not! :hehe:

Maybe someone can remember better than me, but I thought there was an original intention to raise £9m or so from the stadium naming rights, but then it got caught up in the legal disputes with Sam. It was suggested that Sam would be entitled to some or all of that income, so Tan held back.

Since then the legal disputes with our 'President For Life' have been resolved (haven't they?) but the CCS lives on.

It could be that the club still have concerns that any revenue from naming the stadium could be claimed by Sam Hammam, or it could be that the last 5 years have been the worst time to raise stadium sponsorship money, or it could be that Vincent Tan has other plans or wants to keep that option in his back pocket.

The Cardiff City Stadium is fine with me.

[JamesWales]

Re: Stadium naming rights ?

I'm guessing he's holding out for a killer offer and accepting something less cheapens the chance to get that - see the Reebok stadium, JJB stadium, Britannia Stadium etc, none of which are those grounds current names.

Personally I hate sponsored stadium names and find them hugely tacky, lacking in self respect and also a missed opportunity to build your own brand. But equally, Cardiff City Stadium is hardly a name is it. It's fine, but I'm surprised it's still there as it's clearly a holding name really.

As with most things Tan related, his general strategy is pretty unclear.

[dml1954]

Re: Stadium naming rights ?

I'm guessing he's holding out for a killer offer and accepting something less cheapens the chance to get that - see the Reebok stadium, JJB stadium, Britannia Stadium etc, none of which are those grounds current names.

Personally I hate sponsored stadium names and find them hugely tacky, lacking in self respect and also a missed opportunity to build your own brand. But equally, Cardiff City Stadium is hardly a name is it. It's fine, but I'm surprised it's still there as it's clearly a holding name really.

As with most things Tan related, his general strategy is pretty unclear.

There is nothing unclear about him not selling off the stadiums name. Its Cardiff City stadium. Cant get much clearer than that.

[2b2bdoo]

Re: Stadium naming rights ?

I'm guessing he's holding out for a killer offer and accepting something less cheapens the chance to get that - see the Reebok stadium, JJB stadium, Britannia Stadium etc, none of which are those grounds current names.

Personally I hate sponsored stadium names and find them hugely tacky, lacking in self respect and also a missed opportunity to build your own brand. But equally, Cardiff City Stadium is hardly a name is it. It's fine, but I'm surprised it's still there as it's clearly a holding name really.

As with most things Tan related, his general strategy is pretty unclear.

So he’s damned if he does and damned if he doesn’t.

I like the name, it’s simple and says what it is, what else would we call it?

[bobh]

Re: Stadium naming rights ?

So he’s damned if he does and damned if he doesn’t.

I like the name, it’s simple and says what it is, what else would we call it?

If there's no involvement with Sam, it will be the Berjaya Stadium

[Armitage Shanks]

Re: Stadium naming rights ?

I like the name Cardiff city stadium

[JamesWales]

Re: Stadium naming rights ?

So he’s damned if he does and damned if he doesn’t.

I like the name, it’s simple and says what it is, what else would we call it?

Not damned. He inherited the name Cardiff City Stadium (which I think is/was a holding name) and he has not got a sponsors name for the ground even though clearly he could have.

Hence saying what I said!

I don't like Tan cos of the rebrand, but I'm not criticising him here.

[2b2bdoo]

Re: Stadium naming rights ?

Not damned. He inherited the name Cardiff City Stadium (which I think is/was a holding name) and he has not got a sponsors name for the ground even though clearly he could have.

Hence saying what I said!

I don't like Tan cos of the rebrand, but I'm not criticising him here.

But you also hate sponsored stadiums.

[JamesWales]

Re: Stadium naming rights ?

But you also hate sponsored stadiums.

I do. They are tacky. Buildings should have names, not just fluctuate based on a sponsor

[2b2bdoo]

Re: Stadium naming rights ?

I do. They are tacky. Buildings should have names, not just fluctuate based on a sponsor

So leave it as he has?

[JamesWales]

Re: Stadium naming rights ?

So leave it as he has?

Yeah 🤷

[Father Dougal]

Re: Stadium naming rights ?

Everything you could possibly want to know about the stadium naming rights was covered in this thread from 2016:

https://www.ccmb.co.uk/showthread.php?420336-Cardiff-City-Stadium-naming-rights

Or maybe not! :hehe:

Maybe someone can remember better than me, but I thought there was an original intention to raise £9m or so from the stadium naming rights, but then it got caught up in the legal disputes with Sam. It was suggested that Sam would be entitled to some or all of that income, so Tan held back.

Since then the legal disputes with our 'President For Life' have been resolved (haven't they?) but the CCS lives on.

It could be that the club still have concerns that any revenue from naming the stadium could be claimed by Sam Hammam, or it could be that the last 5 years have been the worst time to raise stadium sponsorship money, or it could be that Vincent Tan has other plans or wants to keep that option in his back pocket.

The Cardiff City Stadium is fine with me.

Yep from memory wasnt sam promised 9mil in stadium naming rights as thats how much they would be sold for. But the club then decided to not sell them so sam got no money.

Maybe will be sorted when Sam returns........