So it’s farewell to bloody Nora. The f-word has become Britain’s most popular swear word, overtaking “bloody” as the nation’s use of expletives has dropped over the past two decades, a linguistics study has found.
Data comparing the use of 16 swear words in the 1990s and the 2010s found the f-word was now the most frequently used, taking the title from “bloody” which has been beaten into third place by “shit”.
The study, by Dr Robbie Love at Aston University, found there was a 27% drop in swearing in Britain over the 20-year period, down from 1,822 to 1,320 swear words per million, with those three words being the most commonly used.
His findings also show men still swear more than women, and swearing still peaks in people’s twenties and declines thereafter.
I can't chuffin' believe it!

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