Quote Originally Posted by jon1959 View Post
People clearly don't understand the necessity of this logo change. I can't think why. President Andrea Agnelli has explained it so well:

“We have tried to define what we are, not only today. Today we launch what we want to be and what defines us, which is our new logo here behind us,

“Why do we need this new logo? Because we need to define not only a sense of belonging to something, but also to define Juventus’ style, which can relate to certain targets such as children, women, youth.

“We aim at getting them closer to us not only through football, which will always be our essence, but also through our way of being and existing, through our own style.

“It is a style that belongs to other brands too. We are football, football is our essence, but through football we do want to communicate certain values leading to football but at the same time going beyond it. Juventus looks at a growingly wider audience.

“My feelings in seeing the new logo are connected with seeing it next to the trophy of a victory, either in Italy or in Europe.”

Obviously none of that would be possible with their old badge. And obviously none of that stuff is total bollux!
Funny, my first impressionism was that it reminded me of Fascist symbolism.