I think partly because 'coloured' insinuates a version of something else, but which happens to be 'coloured'.
As in 'like a a white person, only 'coloured'.
Whereas black is direct and refers to the colour of a black persons skin - A black person.
In the same broad way that white person is white (or, sort of) - A white person.
Thus Black is more positive and has a stronger ID than 'coloured'.
Well, that's my understanding.





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