The way it is being handled is not an accident, as there are no accidents in politics. Everything that happens is by design in order to achieve a specific outcome. You could also argue that project fear has been greater from the remain side. We've had 3 years of the sky falling in, and now everybody is panicked and fearful hoping that the EU can rescue them. The trick works everytime, but like I said I don't really care if we stay or leave. I just find the whole thing very amusing and the world isn't going to end whatever we do.