Not even with the prospect of yet another promotion notched up?
And I can think of examples of clubs who appear to endorse bounces between the PL and the Ch because a season fighting for promotion meant high gates and loads of interest.
If the club (ie Tan) really wanted to consolidate in the PL, far more money would have been invested - especially bearing in mind what was recouped from TV money and increased gates. His decision to limit spending made no business sense whatsoever - even given what happened with Malky (altho I think Malky would have kept us up with that squad).