I've never really looked into him, how can you take this guy seriously?

There followed what Icke called his "turquoise period". He had been channelling for some time, he wrote, and had received a message through automatic writing that he was a "Son of the Godhead", interpreting "Godhead" as the "Infinite Mind".[68] He began to wear only turquoise, often a turquoise shell suit, a colour he saw as a conduit for positive energy.
A week later, shortly after his father died, Icke and his wife, Linda Atherton, along with their daughter and Deborah Shaw, held a press conference to announce that Icke was a son of the Godhead.[75][76] He told reporters the world was going to end in 1997. It would be preceded by a hurricane around the Gulf of Mexico and New Orleans, eruptions in Cuba, disruption in China, a hurricane in Derry, and an earthquake on the Isle of Arran. The information was being given to them by voices and automatic writing, he said. Los Angeles would become an island, New Zealand would disappear, and the cliffs of Kent would be underwater by Christmas.
when asked if he was the son of God, replying that Jesus would have been laughed at too, and repeated that Britain would soon be devastated by tidal waves and earthquakes. Without these, "the Earth will cease to exist".
In The Biggest Secret (1999), he introduced the idea that many prominent figures derive from the Anunnaki, a reptilian race from the Draco constellation.[126] In Human Race Get Off Your Knees: The Lion Sleeps No More (2012), he identified the Moon (and later Saturn) as the source of holographic experiences, broadcast by the reptiles, that humanity interprets as reality.
How has this guy got so many people hanging on his every word? Has he moved away from the reptile stuff?