Quote Originally Posted by LeningradCowboy View Post
Why are you ignoring the fact that £10 is minimum match price permitted under the EFL's agreement with Sky Sports?
Why is it the minimum price?

Can anybody explain why Sky and the EFL have to charge £10.00 per game when Sky can offer this?

They're saying it is the minimum price, fair enough. The negotiation from the football league must have been atrocious given that Sky give out 24 hours of coverage of all their channels for less.