Quote Originally Posted by blue matt View Post
Thats your opinion

I stand by mine, " the Labour heartlands " have voters who will only vote Labour " cause its what we do around here " One was even on the news yesterday, a bloke in his 50's

With the Internet, it has never been easier to find a parties policies, my daughter voted for the 1st time yesterday, she ( along with a few of her friends ) actually sat down and looked at what each candidate was saying, as it happens, its Tories or Lib Dems around here.
She remembered a issue we had and the Local MP who went above and beyond to help us, so she voted for him ( good enough reason as any in a local imho )
You'd have to add that there is evidence that "Ł350 million a week for the NHS" was a pivotal slogan that caused people to vote one way despite i) Boris never wanting to stand next to the slogan because he knew it was rubbish and ii) it was always rubbish.

Politics isn't the 90's anymore and people aren't blindly loyal to one party but that doesn't necessarily mean their research produces well-informed votes. They just have more information now.